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What is Performance Marketing

What is Performance Marketing | Career Opportunities in 2024

eCommerce, Paid Search

Performance marketing is a sort of digital marketing that focuses on achieving measurable results and outcomes such as website traffic, leads, conversions, and sales. Performance marketing, as opposed to traditional advertising, is driven by data and metrics, allowing marketers to optimise their efforts for better results. Here are some career opportunities in performance marketing: A performance marketing manager is in charge of planning and executing performance-based marketing programmes that deliver measurable results and meet particular corporate objectives. They collaborate closely with data analysts, copywriters, designers, and other marketing experts to improve campaign success and ROI. A paid search specialist is in charge of managing and optimising paid search campaigns such as Google Ads and Bing Ads. To drive targeted traffic and conversions, they employ data and analytics to find keywords, create ad copy, and bid on placements. A social media advertising specialist is in charge of managing and optimising social media advertising campaigns such as Facebook Ads, Instagram Ads, and Twitter Ads. Data and analytics are used to discover target audiences, create ad creative, and optimise campaigns for improved performance and ROI. An affiliate marketing manager is in charge of administering and optimising affiliate marketing programs,They collaborate closely with affiliates to increase traffic and sales, track performance indicators, and optimise campaigns for improved outcomes. Analytics Manager: An analytics manager is in charge of analysing data and metrics in order to assess the effectiveness of marketing efforts and discover areas for development. They track KPIs, prepare reports, and provide insights to stakeholders using platforms like Google Analytics, Adobe Analytics, and Tableau. Overall, performance marketing provides a diverse range of job prospects for data-driven, analytical, and results-oriented marketing professionals. Performance marketers may optimise their efforts for better results and achieve specific business objectives by harnessing data and analytics, making it an increasingly significant and useful skill set in the digital marketing world.

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Here's a sample syllabus for a Pay-Per-Click (PPC) Advertising course

Here’s a sample syllabus for a Pay-Per-Click (PPC) Advertising course

eCommerce, Paid Search, Seo

Here’s a sample syllabus for a Pay-Per-Click (PPC) Advertising course: Week 1: Introduction to PPC Advertising Overview of PPC advertising How PPC works Advantages and disadvantages of PPC advertising Week 2: Keyword Research Introduction to keyword research How to conduct keyword research Keyword tools Week 3: Ad Copywriting Principles of effective ad copywriting How to write ad copy that converts A/B testing ad copy Week 4: Campaign Setup Setting up a PPC campaign Creating ad groups and ads Ad targeting options Week 5: Google Ads Introduction to Google Ads Google Ads account setup Creating a Google Ads campaign Week 6: Bing Ads Introduction to Bing Ads Bing Ads account setup Creating a Bing Ads campaign Week 7: Social Media Advertising Introduction to social media advertising Facebook Ads Twitter Ads LinkedIn Ads Week 8: Ad Budgeting and Bid Strategies How to set a PPC ad budget Bid strategies Measuring and optimizing ad spend Week 9: Analytics and Optimization Introduction to PPC analytics Measuring campaign performance Optimization techniques Week 10: Advanced PPC Strategies Remarketing Display advertising Video advertising This syllabus covers the essential components of PPC advertising, including keyword research, ad copywriting, campaign setup, and analytics and optimization. It also includes advanced topics such as remarketing and display advertising. By completing this course, students should have a solid foundation in PPC advertising and be able to create and optimize effective PPC campaigns.

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Google Ads Policy Update: Government documents and official services policy

Google Ads Policy Update: Government documents and official services policy

Google Ads, Paid Search

The new changes. The date when Google will begin enforcing policy changes from March 31 to May 24. The second change is that Google is removing Germany as a region-specific exception under “Public road access fees and passes.” Google will begin enforcing the new policy globally on May 24, with full enforcement ramping up over approximately 6 weeks. The new policy. To recap the changes, the Google Ads Government documents and official services policy will undergo the following updates: The policy will be revised to cover only an exhaustive list of applicable categories. Regional-specific category exclusions will be added. Germany, initially excluded under “Public road access fees and passes” in the January 31 update, will no longer be an exception in the final policy. Advertisers promoting this category and targeting Germany must qualify as a government or authorized provider and apply for the required certification as outlined in the policy. Government-issued business identification will fall within the policy’s scope. The policy will permit government-authorized providers and discontinue the requirement for “delegated providers.” Warnings and Account Suspensions Violating the updated policy will not result in immediate account suspension without prior warning. Google will issue a notice at least seven days before suspending an account. Advertisers should review the policy update and determine if their ads fall within the scope of the policy. If so, the affected ads must be removed before May 24, 2023.

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3 new Google Discovery ads features

Google Ads, Paid Search

Here are three new features that have recently been introduced for Google Discovery ads: Google has launched Video Discovery Ads, a type of Discovery ad that appears in the YouTube mobile app’s home feed and search results. These advertisements consist of a thumbnail image or video, a headline, and a description. Users can then watch the full video by clicking on the ad. Audience Expansion: For Discovery campaigns, Google has also introduced Audience Expansion. This feature enables advertisers to reach a larger audience by targeting users with similar interests to their current audience. Advertisers can take advantage of this feature to broaden their reach while still targeting users who are likely to be interested in their products or services. Performance Analysis: Google has added new performance analysis features for Discovery campaigns. Advertisers can now view data on their ad performance broken down by audience, placement, and asset. This allows advertisers to see which audiences and placements are performing best and make adjustments to their campaigns accordingly. They can also see which creative assets are performing best and use this information to create more effective ads.

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Google Ads Performance Max campaign

Paid Search

Google Ads Performance Max campaigns are a type of ad campaign that utilizes machine learning to optimize for maximum conversions across multiple Google ad networks. This campaign type was introduced by Google in 2021 as an evolution of their previous App campaigns for Install and Engagement. Performance Max campaigns use Google’s machine learning technology to automatically select the best ad format and placement for each individual user, based on their past behavior and search history. This allows advertisers to reach potential customers across a range of Google ad networks, including search, display, YouTube, and Discover. One of the key benefits of Performance Max campaigns is their ability to streamline the ad creation process. Advertisers simply need to input their ad assets and targeting preferences, and Google’s machine learning takes care of the rest. This means that even advertisers without a lot of technical expertise can create effective and highly-targeted ads. Performance Max campaigns also offer advanced measurement and reporting features, which allow advertisers to track the performance of their ads across multiple Google ad networks. This makes it easy to see which ads are performing well, and make changes to optimize performance. Overall, Performance Max campaigns are a powerful tool for businesses looking to reach a wide audience across multiple Google ad networks, while minimizing the amount of time and effort required to create effective ads.

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New features & announcements - About Google Ads - Digital Impetus

New features & announcements – About Google Ads

Paid Search

The latest marketing related news about Google Ads, Google Automated Extensions, Google Search Ads 360, Google Ads Introduces New Recommendations For Discovery Campaigns, Improved Performance Insights, Real-time Search Trends, Create Campaigns On Mobile, Demand Forecasts, Consumer Interest Insights, Audience Insights, Change History Insights & Auction Insights Google Ads Makes Changes To Automated Extensions Google announced new improvements on ad extensions to advertisers geared towards easier management. Updates are coming to sitelink, callout, and structured snippet extensions. Google Search Ads 360 Updated Google Ads rolled out a new design and features to its Search Ads 360 platform, allowing advertisers to maximize productivity and scale.The new Search Ads 360 experience helps enterprise advertisers simplify campaign management and measure performance more effectively.Google Search Ads 360 users are used to working in platforms such as Google Ads and Microsoft Ads. That’s why Google refreshed its interface to closely resemble those tools. Google Ads Introduces New Recommendations For Discovery Campaigns Google Ads introduces a new set of recommendations for Discovery and Video campaigns. Here’s a breakdown of how the recommendations will affect your account’s Optimization Score.In addition to the Discovery Optimization Score, updates to auto-applied recommendations and YouTube campaign optimizations were also introduced. Google Ads App Updated With 3 New Features Improved Performance InsightsIf you make a change to your bid and budget strategy, for example, the app will explain how the change impacted performance. Real-time Search TrendsKeep up with consumer demand with a new report on search trends, which is updated in real-time. Create Campaigns On MobileUsing the Google Ads mobile app, you can now create a search campaign while untethered from your desktop computer. Google Ads Insights Page Updated With 4 New Features • Demand Forecasts: Predicts six months of search trends with forward-looking insights that combining machine learning technology with past seasonal search data. Insights are personalized to your business.• Consumer Interest Insights: Collects the top-performing search query themes that drive performance in your campaigns. Includes the number of people who searched for each theme, its growth, and how it performed in your account.• Audience Insights: Learn the interests and affinities of your customers, such as what creative resonates the most with them.• Change History Insights & Auction Insights: Find both change history insights and auction insights spread throughout the Insights page. Learn how shifts in auction competition or account changes impacted your campaign performance. If you’d like to learn more about these solutions you can contact us

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